Here's to the Crazy Ones

As a part of their 'Think Different' advertising campaign in the late 1990's... Apple aired a version of this iconic commercial:

(the version they released was voiced by Richard Dreyfuss, this one is done by Steve Jobs)

I am a huge Apple fanboy. Always have been, always will be, and this commercial is a large part of why. 

I've never been a fan of the conventional wisdom. I've always thought of myself as a bit of a rebel, a non-conformist, and I often find myself with a differing opinion than the crowd.

For years, as a wedding photographer, I was always trying to make a name for myself, build my personal brand, do something a little different than my competition. 

In large part, this commercial and the Apple brand is associated with creativity. I wanted to stand out from the crowd, be thought of as unique... special... different.

While I realize I am still "different"... these days, this commercial takes on an entirely different meaning for me.

It's all about the last line...

"Because the people who are crazy enough to think they can change the world are the ones who do"

For my entire life, I was fed bad advice, then, in turn, bad food (low fat, processed garbage).

But now I've seen the light!

Ever since cutting sugar, grains and processed oils out of my life (for the most part)... I've lost 100 pounds, dramatically improved my health and I have tapped into seemingly endless energy and I am on a mission to change the world!

  • I am on a mission to change the way humans think about diet and nutrition.
  • I am on a mission to spread the truth about what really causes obesity and disease.
  • I am on a mission to empower overweight and obese people to change their lives.

I am still trying to figure out what to do and how to go about it... but my resolve is absolute.

Last year, I became a Certified Primal Health Coach and got a formal education about nutrition.

My fellow coaches and I are determined to help our clients see the light and make better decisions about the food they eat, how they exercise, and how to adopt other healthy lifestyle choices like sleep and stress management.

We're outnumbered.

We have less money, less influence, and less reach than the opposition.

We are David, fighting Goliath.


The truth is on our side.

We have facts.

We have evidence.

We have conviction and we know we are right!

If you'd like to get certified and join our fight, get more info here.

Cheers to attempting to change the world one person at a time!

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... and get some practical advice that will help you experience "Holy-crap-I-barely-recognized-you" kind of results!


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