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These are some of my favorite tools that help me run my coaching business. Some options are free, some are not, but either way...

I wanted to share my toolkit with you!

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The Ultimate Set-Up

Here's What I Use to Run My Coaching Businesses:


Kajabi is the best all-in-one platform to host your entire coaching business. You can use it as your website, for landing pages, email marketing, course, memberships, and even a community. It's not cheap (starting at $119/mo) but when you consider the services you can replace with it, plus the added convenience of having everything in one place... it's totally worth it.

This website,, and are all hosted on Kajabi.

Start Your Free Trial

Thrive Cart

Even though Kajabi has built-in shopping carts, ThriveCart takes the checkout experience to the next level. You can do much more customizing of the checkout pages as well as alternative payment options. It has built-in affiliate tracking, name your own price options as well as many other features. It's not a necessity, but it is a nice luxury to have, especially if they are still offering the lifetime deal for $690.

Learn More About ThriveCart


Circle is a premium membership hosting community. Think of it as the offspring that would be born if a Facebook Group mated with a Slack Channel. It's what I use to host

Start Your Community

Covert Box 

Convert Box is an awesome way to target visitors and collect leads. You can personalize messages to repeat visitors and much more.

Get Convert Box

Passion Apps

This is the platform I am using to build my KetoCode app. Pricing is from $97- $297 per month. (I started with the $97 option). Much better than $25K+ for a native app.

Start Building Your Own App


Most of the scheduling apps have similar features, but I went with Calendly because of how simple and clean the embed codes look. See it in action on my discovery call page (feel free to book a call while you are there).

Start with a free account

Upgrade your website without coding.

Elfsight widgets help 1,000,000+ website owners to increase sales, engage visitors, collect leads and more. Save your time and money with ready-to-use solutions and grow your business faster! ⚡️

Get Started For Free

Deadline Funnel

Boost Sales in Your: Email Campaigns, Evergreen Funnels, Live Launches, Upsells, Webinars, and Email Campaigns by giving each of your leads a unique and authentic deadline for your offer.

Try Deadline Funnel

Website Platforms

Your website is your home base on the web and central to running a successful business and if you are just starting out, these are decent options, but I strongly recommend building on an eCommerce platform.


This is what I recommend for most health coaches who are just starting out. It's easy to set up, easy to use and if you hire me for help, this and Kajabi are the only platforms I can help you with.

UPDATE: The recent updates to Squarespace (7.1) have made it a lot less user-friendly in my opinion. If you are building a business online I suggest going with an eCommerce platform such as Kajabi.

Try SquareSpace


WordPress is free to use, but I suggest investing in a professional theme which can range from $50 to $500. It's the most popular platform in the world, but very confusing to manage yourself unless you are a programmer. You'll also need to pay for hosting if you make your own site with WordPress.

Try Wordpress if you dare

Wix and Weebly

Both are other free or inexpensive platforms, but I don't recommend them because most of the sites I've seen look very amateurish. No link included because I do not recommend either.

eCommerce Platforms

If you plan on actually making money coaching others, you should consider investing in a platform that has built-in eCommerce capabilities. The easier you make it for people to give you money, the more likely they are to give it to you.


As mentioned above, I host my businesses on Kajabi and have been with them since 2017. I love how easy it is to design sites and how everything you need is all in one place.

Start Your FREE Trial


If I didn't already use Kajabi, this is likely the solution I would be using.

Try Simplero


Similar to Kajabi, about half the price, but it doesn't include email marketing, so you'll need a separate service to communicate with your prospects and clients

Try Simvoly

Click Funnels

A lot of successful marketers use Clickfunnels, but it's super spammy in my opinion.

If you click this plan on seeing their ads everywhere


Everything you need to sell courses, webinars, downloads, and memberships.

(This is a very simple solution, but the design options are limited)

Try Podia


I used Teachable for my first online course (The Lazy Man's Challenge), and while the course was nice, I found the design very limiting.

Try Teachable

Groove Funnels

This one is new, but I don't know much about it.

Check out Groove Funnels


Shopify is the best if you sell and ship physical goods

Sign up for Shopify

Sam Cart

Sam Cart is an awesome, one-page website/checkout solution.

Try Sam Cart FREE for 2 weeks


Like Sam Cart, you can make single-page websites that include the checkout page right on the page, but instead of paying $99-$199 per month, for a limited time you can get a lifetime subscription to ThriveCart for $690. If you go with a basic website platform, you should certainly invest in ThriveCart because it will connect with any platform you choose, and even if you switch platforms in the future, you can always use ThriveCarts powerful checkout page solutions.

Learn More About ThriveCart

Email Automation

Email automation is a must! When people land on your website, it's super important that they give you your email address so that you can follow up with them automatically. I use Kajabi because it's built into the platform, but if you use something else to host your website, you'll need one of these services:


The fastest path from email marketing to business growth.

Start Your FREE Trial

Convert Kit

Whatever you make, make it known with ConvertKit

Start Your FREE Trial

Mail Chimp

Build your brand, sell online—all in one place

Try MailChimp

Active Campaign

Not the cheapest option, or easiest to use, but probably the most powerful email automation software out there. If I didn't have Kajabi, I'd likely use Active Campaign

Get Started

Bird Send

For indie creators who focus on creating great content rather than worrying about fancy-designed emails

Start FREE

Get Response

Powerful, simplified tool to send emails, create pages, and automate your marketing.

Try Get Response

Mad Mimi

Simple Lovely Email

Check it out


Drip makes your ecommerce marketing easy

Sign up for Drip

Send in Blue

Thrive digitally as we guide your business with the right marketing & sales tools.

Sign Up

Community Platforms:

Most people just use Facebook groups to host their communities because it'c convenient and most people are already on Facebook. The problem is it's not very professional and Facebook also controls the client relationship. You have no way to email everybody at once, and they could potentially shut you down at any time. I think it's best to host your own community on another platform where you are in control.


The modern community platform for creators.

This is what I use to host and what Brian Sanders from the Peak Human Podcast uses to host his Sapien Tribe.

Start Your Community (FREE Trial)

Mighty Networks

Build a business powered by community.

This is also a really nice option. Rob Wolf's Healthy Rebellion is on MN.

Try Mighty Networks


Put your course, community, and event schedule together in one place. Give your customers a better home. Stop paying for Kajabi and wasting time on Facebook. Simplify your life.

Try Skool

Payment Portals


Payments infrastructure for the internet
Millions of companies of all sizes—from startups to Fortune 500s—use Stripe’s software and APIs to accept payments, send payouts, and manage their businesses online.
Get Started


Send professional invoices, track them in real-time, and accept payments online—all from one place. Save time with auto-billing, stored information, and powerful reporting tools.

Sign up for Square


Grow your business with one of the most trusted names in payments

Sign up for PayPal

Automatic Scheduling

Save time when scheduling discovery and coaching calls by letting your clients and prospect choose a time that works with your schedule.


This is the best option (in my opinion) for if no other reason because of how clean the embeddable widget will look on your website.

Get Started


Sign Up

Schedule Once

Sign Up

Web Chat 

Embed a chat widget on your site to give prospects a way to connect with you instantly.


(this is what I use)

Get Started


(Super powerful, but also very pricey)

Sign Up

Many Chat

FB Messenger Automation

Sign Up

Surveys & Questionnaires


Get Started


Sign Up

Graphic Designers

99 Designs

Get Started


Sign Up


(sweet, affordable business cards)

Sign Up

Stock Images


Get Started


Sign Up


Sign Up

Online meetings


Get Started

Social Proof & Notifications


Get Started


Sign Up


Sign Up

More resources will be added soon

*In accordance with the FCC regulations regarding affiliate programs, I’m supposed to tell you that if you click some of the links listed above, then make a purchase on the site, I may receive some sort of compensation, financial or otherwise. 

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Whether you are just starting out or need to start over, let's chat and see if we can work out a win-win solution. There's no obligation and you have nothing to lose.