Attention Grabbing Headline
A sentence or two about what you do or what problem you solve
A brief description of some sort of free opt in to encourage people to give you their email address. It should be related to the problem you solve and have a catchy title:
Agitate the Problem
What problem is your client facing?
- Remind them of the problem (appeal to their emotions): It must suck not having any money
- Use bullet points
- Make the copy scannable
- Don't write long paragraphs because no one has time to read that shit
Put your one liner here
One liner: Problem, Your solution, the result they get from working with you.
Problem = Red, Solution = Blue, Result = Green
Here's mine for Ketology:
If you are struggling to maintain a healthy weight despite your best efforts, our coaching programs will help you achieve lasting, life-changing weight loss so you never have to diet again!
Here's mine for Coach Becker Consulting:
If you are struggling to get new clients on a regular basis, hire me as your business coach and I'll help you develop a foolproof plan to help you get more paying clients.
(as always, feel free to be inspired by my examples but do not copy them word for word)
Mini Bio - Position yourself as the guide
Just write a little bit about yourself.
It's important to convey 2 things:
Empathy and Authority.
I know how you feel (or what you are going through) and I know how to help (I'm competent)
You can write your entire life story/health journey on the about me page linked below (I still advise avoiding long blocks of text)
The Plan
Let them know how to do business with you or how you can help them
Step 3
Listen to my low pressure sales pitch then choose an option that works for you
A Second Call To Action
Repeat the free email opt in or encourage them to set up a free call. (However I prefer people opt in before setting up a call so they get to know me a bit before we chat).
Notes
Don't include this section on your page. I'm just breaking down what's on this page
- Notice the navigation that is typically at the top of the page, is way down at the bottom
- Don't give people too many choices or confuse them in any way
- The goal of your website isn't to make sales. It's to get prospects to opt into your email list
- If they won't trust you with their email address, they likely won't trust you with their credit card number
- Trade the email address for a piece of valuable content. No one wants to sign up for another newsletter
- After they opt in... follow up with more valuable content (opt into my list to see how I do it)
- After you've delivered a bunch of value, make an offer for a free discovery call.
- If the call goes well and it seems like a good fit, let them know how they can work with you
- Click the red banner at the top of the page to access a special video training that goes into greater detail about this process