Here's to the Crazy Ones

As a part of their 'Think Different' advertising campaign in the late 1990's... Apple aired a version of this iconic commercial:

(the version they released was voiced by Richard Dreyfuss, this one is done by Steve Jobs)

I am a huge Apple fanboy. Always have been, always will be, and this commercial is a large part of why. 

I've never been a fan of the conventional wisdom. I've always thought of myself as a bit of a rebel, a non-conformist, and I often find myself with a differing opinion than the crowd.

For years, as a wedding photographer, I was always trying to make a name for myself, build my personal brand, do something a little different than my competition. 

In large part, this commercial and the Apple brand is associated with creativity. I wanted to stand out from the crowd, be thought of as unique... special... different.

While I realize I am still "different"... these days, this commercial takes on an entirely different meaning for me.


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